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Why should you Target the Mexican and US hispanic market with SEO
The Spanish speaking population in the US and Mexico are incredibly diverse culturally and linguistically so it’s important to understand what works on a larger scale. Some words can offend people in one country and be flattering in others. The key is to know your market well.
Popular Search Niches in Mexico and the US Spanish speaking Market
Google has 72% of the search traffic in Mexico so if you are targeting Mexico specifically make sure your SEO tactics are meant for Google. The most popular and lucrative markets for SEO in Mexico are travel, local classifieds, finance, retail, and automotive.
While Mexico and the US Spanish speaking market trail behind other groups in terms of online population, they are growing fast and a larger percentage of them use search engines. Furthermore, Mexicans tend to spend more time online than the average person and in the US, 89% of Latinos use the search engines.
Marketing research for the US Spanish speaking market shows that Spanish speaking people are turning to the internet to find information and answers to a number of questions they have. Spanish speaking internet users like personalized, engaging and interesting content just like any other US user. When trying to target the Spanish speaking market in SEO, it’s helpful to target certain geographical locations or groups because of the vast cultural differences amongst Spanish speakers. What works for Mexicans in Virginia probably won’t for Puerto Ricans in New York.
User generated content is very popular amongst both US Spanish speakers and Mexicans so it’s helpful to tap into this market. For example, Yahoo! Answers is a very popular website where Spanish speakers search for answers to their questions to common questions generated by other users.
Mobile phones are very popular amongst both US Spanish speakers and Mexicans. In the US, 61% of the Spanish speaking population uses mobile phones and there are 80 million mobile phone users in Mexico. More and more Latinos are accessing the web via their mobile phones thus mobile-specific applications and advertisements are a great way to increase leads amongst Mexicans and Hispanics living in the US. Try to use very general language and keywords if you are targeting a diverse group of Spanish speaking countries and people, avoiding colloquialisms.
Keep these tips in mind when planning an SEO campaign targeted at the Spanish speaking market. Online advertising for the Hispanic market is expected to grow tremendously in the next few years together with its population. Expand your business by targeting this growing niche, with which simple, engaging advertising and dynamic keywords can go a long way.
With the spanish speaking market been so new and unknown by many, we recommend utilizing our SEO in Spanish services we offer a wide range of services that will help your brand expand internationaly. Please feel free to contact DB Marketing Dallas or Mexico.