LSEO Local Search Engine Optimization
LSEO and ORM Promote and Protect Local Business
A common acronym for local SEO these days is LSEO, which stands for local search engine optimization. To learn more about what local search is, how it works, and who needs it, visit the blog post titled Affordable Local SEO Increases Revenue.
Top 4 Reasons to optimize locally
- Increase visibility locally online
- Provide places online for your customers to give you positive reviews
- Reach the correct local audience which decreases your bounce rate
- Make your mark online with your recognizable brand
Steps to Local Search Engine Optimization Success
Gathering information regarding a business online is an important tool when undertaking a local SEO campaign. It is necessary to find out when citations have been placed for your company as well as the exact URL the business is listed at.
Have your online presence analyzed by a professional to determine where you are listed online, where your URL is not listed, and where listings are incomplete or inaccurate. A LSEO audit will determine accuracy of name, address, and phone number (NAP) as well as website URL, hours of operation, and other vital details regarding your business.
Local business listings display the following information: name, address, phone number, product and service details, multiple payment methods, your logo, images relating to your business, hours of operation, coupons and discounts, etc. Your business needs to be listed online for your customers to find your company information. The benefits of LSEO are plentiful. Your business contact information will be listed on search engines, online yellow page sites, city guides and portals, 411 directories, social networks, GPS services including manufacturer specific in-car navigation systems, OnStar, iPhone, Android, Blackberry, and more.
How Does LSEO affect Online Reputation Management?
Local SEO is a vital component to your business marketing if you depend on customers or clients in your area. Some examples of this are roofers, dentists, plastic surgeons, lawyers, housekeeping services, and other local based businesses. Promoting your company locally online strengthens against negative reviews or attacks on your business.
Proactive Reputation Management is Affordable
The process of LSEO ensures you have a barrier called Proactive Reputation Management, which is managing your business reputation before disaster strikes your revenue. Proactive ORM naturally occurs while executing the local SEO process and sets your business up to succeed and easily manage any negative comments about you on the web.
Reactive Reputation Management
The alternative is Reactive Reputation Management which happens after negative reviews or websites surface on the Internet about your company. Reactive ORM is expensive and many companies are shocked at the cost. Taking steps to repair your online reputation after bad things happen, is always more expensive than paying the affordable cost to build a barrier before problems arise. Taking the necessary steps to ensure your online reputation is guarded and healthy may be the best business decision you can make.
Top Benefits of Reputation Management
- Find out when and where customers are talking about you online
- Determine high priority alerts regarding business listings and customers leaving negative reviews
- Identify the top review sources where customers are talking about their experience with your company
- Learn the main social media sites your customers are creating a buzz about your business