Internet Reputation Management and the Lies Told
5 Things You Need To Know About Online Reputation Management
Internet Reputation Repair is a highly skilled service and is not the same as conventional search engine optimization. The methods used involve building and utilizing social vital social media accounts as well as providing useful articles that people will read and link to. Social signals plays a major factor in this process as you are not only trying to rank one website, but multiple URLs and social media profiles as well as compete with the negative search results.
Reputation Management does not have the same strategy as Local SEO
LSEO, or better known as Local SEO, compliments proactive reputation management. Proactive ORM is the process used to protect your online reputation before something bad happens. This approach will always be cheaper than reactive ORM which is always more expensive because there is a sense of urgency. Reactive reputation management is the process of protecting your online reputation after something bad has happened. The process of Local SEO is increasing your web presence in your local market, usually with one website and 10 or so keywords. This differs from ORM (online reputation management) in the fact that not only is the goal to rank the main website, but to rank multiple vital social media properties and secondary websites as well. In many cases (from my professional experience with reactive ORM), the client assumes the process will be cheap and affordable SEO, can be done in a month or two, and it is no longer their problem. Local search engine optimization compliments an affordable reputation management campaign, but it does not fix the problem entirely.
Beware reputation management companies that give you a price without researching your problem
When searching for a company to assist you with your problem, you will undoubtedly come across many that state prices on their website or quote you over the phone in the first 5 or 10 minutes of the conversation. This is your signal to hang up and find an alternative. To put this in laymen’s terms, if I am searching for car repairs and I call an individual or a large dealership to inquire about pricing without having any consideration of the actual problem, I already have the wrong expectations. I can call about repairs and say, "My car sounds like it is grinding and it has a clicking noise after I start it up." The person I am talking to needs to know the make, model, year, mileage, how often I drive it, where I drive it, etc. If the vehicle is a Jeep used for off-roading in the Texas desert, the “clicking and grinding” is potentially a much different than if I drive a sedan 10 miles to work each day and that is the extent of the use of the vehicle. Any person offering you a cheap price for something you do not understand is a recipe for disaster, your disaster not theirs. Internet Reputation Repair is not for amateurs.
Reputation Management Firms claiming to remove ripoff reports from the search results are lying to you
The only way a Ripoff Report can be removed is if you hire an attorney to sue the website and prove that there is a false statement of fact. At this point after a judge rules that there is indeed a false statement of fact, a letter accompanying the judgment can be sent to Google and a DMCA takedown may occur. This process will take a considerable amount of time and money, most likely much more time and money than it will cost to hire a professional ORM company. Rarely, the negative URLs are actually taken out of the search engine index, but rather they are pushed back out of obvious view from the Internet user. The companies claiming to “remove” these such articles in the last few years are now facing harsh penalties in court and many of them are in prison now. There have been methods used to completely remove the result, but that is highly illegal.
Your online reputation most often cannot be repaired in 30 days
I can take up to 30 days for Google to recognize all of the real and authoritative links placed on the web relating to your brand and/or keywords. No one company or person can definitively state they can “make” the spiders crawl, index, and display the positive pages in an exact amount of time. With experience the management of reputation online can be executed in a timely manner, but it cannot be absolutely guaranteed in a particular time frame. If your brand or keyword is very unique and the negative results a fairly new, the result of the efforts can be acquired with professional skill in a shorter duration of time. Usually this cannot be done in 30 -60 days and surely cannot be completed for a low price. When you see the term “affordable reputation management”, this is often regarding the ROI involved. The amount of money you may potentially lose over a 12 month period with negative results on the first page can be far less than the investment required to repair the online reputation. This is a key point many people need to understand. $10,000 or $20,000 is not a lot of money to invest in Internet Reputation Repair if you will lose $100,000 in business over the next 12 months because of the negative search results plaguing your business. Internet Reputation Repair cannot be completed in 30 days in most cases.
Online brand reputation management is not one size fits all
There are many more variables involved in assessing a potential client to accept them as a reputation management client than just hearing, "I have some bad things online and I need it done cheap". This is not going to get the job done 99.999% of the time. The factors used to assess the problem reach much further than looking at a few search terms and giving a price. Some of the variables include:
- How many negative URLs are in the first 10 results and on the next four pages?
- What is the website of the negative article or review? Is it a three year old Forbes article, 9 bad Yelp reviews, or a Blogspot that is 17 days old?
- How many authoritative links give power to the bad article?
- What types of web assets are used? They may be articles or blog posts, images or memes, videos or audio, reviews on review sites or forums, etc.
- The assets used to damage the online reputation will be taken into major consideration when providing a quote for services and the strategy planning and execution.
- What is the state of the current Google algorithm? Currently, exact domain match URLs do not hold authority for general search terms. They only work well if there is a mass amount of useful and unique content or if the brand is directly related to the company seeking reputation management.
Online Reputation Repair Hidden Variables
One last thought on brand management services in regard to expectations: the company planning and executing the strategy to repair the reputation is not at fault. The person or company is at fault most of the time due to their own negligence. Just because you may pay an investment to have this service completed, the problem does not belong to the professional company you have hired, it is still your problem. You cannot and do not give away your problem with the investment as there is no way to determine if the negative results are being fueled by a bigger budget than yours. I have seen this exact scenario happen where a high profile client upset the wrong person and that person had more money than they did. Everything that was done to push back the bad results was countered with a budget of 10x that of what was spent to fix the problem. Thus, the question that often came up was, “Why are you not doing your job? I paid money.” The truth learned during that campaign was the person providing the budget for the smear campaign against the client was a billionaire and he had a vendetta to cultivate and grow, like a flower. Money was no object and he wanted the client to pay an extreme price for the wrong he may or may not have done. Choose wisely when investing in brand protection online as this decision is one of the most important you will ever may on behalf of your business. Your decision to go cheap will have a direct effect on the longevity and trust factor your company conveys to potential customers. It is wise to invest in your business and your Internet Reputation Repair instead of trying to pay the cheapest price.
If you would like to know more about DB Marketing contact us a 214 699 9551.