Affordable Local SEO Increases Revenue
What is Local Search Engine Optimization?
Simply stated, local search optimization is the process of claiming your business presence in your local market. The key to doing this is claiming local listings in vital business directories and building the online lifeline for your business. The important thing to remember is creating citations with company NAP data (name, address, phone number) on every web page relating to your business. Google+may be the most vital piece of this puzzle.Reviews can make or break your business and that is why simply asking customers or clients to post a positive comment review on your Google+ business page can help your revenue more than you realize.
Summary of Local SEO
- Claim and brand local business directory listings
- Citations with NAP data
Who Needs Local SEO?
Any company that relies on customers or clients from the local metro market such as roofer, dentists, doctors, lawyers, or even a local SEO marketing company. A DUI attorney in Dallas is looking for clients in the DFW Metroplex instead of clients in Houston or Austin. It does not make sense to market to Internet users in San Antonio if they provide their service in Plano, Texas. Your NAP data specifically determines your market and where your clients and customers will come from. If your business address is Dallas, Texas, then your target audience is every city near and around Dallas – Ft, Worth.
How Does It Work?
There are several factors involved in optimizing your website for a local target audience. The most vital factors are:
- Putting your name, address, and phone number on each page of your website in the same format listed on Google+ and each business directory.
- Using your NAP city and state in your meta data on each page of your website as well as naturally including city and state in the content.
- The quantity of citations listed on the web and indexed by the search engines.
- Positive customer reviews for business directory listings and Google+ business page.
How Can My Business Succeed in My Local Market?
Start with a plan and follow through with the process. With local search growing in popularity, businesses relying on specific geographic customers and clients will succeed, or fail, depending on how well the local SEO has been executed.
Sometimes, All You Have to do is AskA happy customer is worth more than 10 potential customers because of the review the happy customer can post to the web. This also helps with building an organic proactive ORM campaign as this is the most affordable reputation management because of the natural benefits. Ask your satisfied customers or clients for a positive review on your Google+ page and chances are very good that they will share their positive experience with their friends. Just five years ago, the philosophy was an unhappy customer will tell their six friends and their six friends and so on. In today’s world on the Internet, one unhappy customer or client will tell 6,000 friends and that can spiral out of control in less than 24 hours with millions of people hearing of the negative experience. Ask for the positive review and it will be provided.
How Much Does Local SEO Cost?
How much is a new car? How much is a new fence from a Dallas fence company? How much is a new roof? The question of Local SEO pricing is dependent upon how competitive your market is, the size of the local market, the keywords your business is trying to rank for, and many other important factors. There are always three ways to do anything and at any given time, you only have the luxury of choosing two. The three ways are cheap, fast, and correct.
- Fast + Correct = More Expensive
- Cheap + Correct = Longer duration of time usually leading to a bigger cost in the long run
- Cheap + Fast = The most expensive because the cost to fix the problem is huge
Local search engine optimization fees can range from $300 per month all the way up to thousands of dollars each month. Anything that has to do with a website is not “set it and forget it”. While you pay a low one-time fee to a fly-by-night SEO company, your competitors are continually building their online presence and taking your revenue. Your business has to work at getting the results and they do not come over night, but in time as there is no real way to trick Google. Invest in your business and do the process of Local SEO the correct way. Spend the time to learn the process and execute the plan yourself, or hire a professional online marketing company to plan a strategy to maximize your ROI. The quicker you get started, the quicker you realize the ROI. The longer you wait to make a decision, the more money your competitors are taking from you. Get started today with your Local SEO! and contact DB Marketing